PRACTICE // GROWTH ENGINEERING, MARTECH & AGENCY GOVERNANCE

Growth Engineering, Marketing Advisory & Agency Governance

We audit your media agencies with hard warehouse data, repair server-side conversion signals, and engineer CRM/lifecycle orchestration tied directly to net contribution margin.

Target

Brands experiencing rising CAC, discrepancy between agency-reported ROAS and actual ERP revenue, or underutilized CRM tools.

Scope

Fractional CMO/CDO Advisory, Media Agency Audits, Server-Side GTM/CAPI, and Lifecycle CRM Orchestration.

Deliverables

Agency & Media Efficiency Audit, Warehouse-Verified Attribution (POAS/LTV), and Automated Retention Flows.

Business Impact

Elimination of 15–30% wasted ad spend and measurable uplift in repeat customer revenue.

Bridging the Technical Gap Between Your Boardroom and Your Agencies

Traditional ad agencies optimize for in-platform "reported ROAS"—often taking credit for organic brand demand, existing customers, or unreturned orders. Acting as your independent growth and MarTech advisor, we hold agencies accountable with warehouse-verified attribution while engineering the underlying conversion and CRM infrastructure.

Marketing Advisory & Growth Engineering Scope

Independent Media & Agency Governance Audit: Identifying brand-keyword cannibalization, duplicate conversion firing, and wasted retargeting on existing buyers
Server-Side Signal Enrichment (sGTM, Meta CAPI, Google Enhanced Conversions): Feeding first-party conversion value and profit-margin (POAS) signals back into ad bidding algorithms
Warehouse-Verified Attribution & Unit Economics: Reconciling ad spend with actual ERP net revenue, returns, CAC, and cohort payback periods
CRM & Lifecycle Marketing Automation: Designing and deploying high-converting retention, win-back, and VIP segmentation flows across Dengage, Braze, Insider, Meiro, or HubSpot
Fractional MarTech & Growth Leadership: Guiding internal marketing teams, vendor RFP negotiations, and agency KPI contracts

Audit your marketing stack & agency ROI

Schedule a confidential briefing to review your conversion signals, media efficiency, and lifecycle CRM.

Schedule Growth Briefing →